Shaping vision.
Building with purpose.

Let's talk
AnthropicClaudeDoorDashMetaInstagramHeadspaceRed Bull
AnthropicClaudeDoorDashMetaInstagramHeadspaceRed Bull
AnthropicClaudeDoorDashMetaInstagramHeadspaceRed Bull

Product design with
a sense of time, place, and purpose

Work for brands people love, made with care

Designing humane artificial intelligence

Designing humane artificial intelligence

Bringing mindfulness to all

Bringing mindfulness to all

Redesigning the front door

Redesigning the front door

Protecting creators’ original content

Protecting creators’ original content

Turning a drink into a media brand

Turning a drink into a media brand

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You can do it like it’s a great weight on you, or you can do it like it’s part of the dance.

Ram DassRam Dass, sticking his tongue out with his hands up by his ears, sitting on a picnic blanket in a park

Three tall palm trees against a clear blue sky.

Courses to help you build confidence, lead with influence, and craft a career that’s truly yours

Developing Confidence and Leading with Influence

Speaking on stage to a full hall lit in blue

Developing Confidence and Leading with Influence

Crafting Your Personal Brand

Crafting Your Personal Brand

How to Nail Your FAANG Interview

How to Nail Your FAANG Interview

Mindfulness at Work

Mindfulness at Work

How I Built It: Sunshine Shop

How I Built It: Sunshine Shop

How I Built It: Design & Dev Community

How I Built It: Design & Dev Community

Shaping a Career That’s True to You

Shaping a Career That’s True to You

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Take a pause

A circle of chairs at a design meetup in a bright industrial space
A Monk fingerboard
Speaking to a full hall lit in blue
Gold “Move Fast, IG Creators” trophy held in a hand
Headspace thank-you card with enamel smiley pins and a handwritten note
Presenting at a Headspace all-hands
Peace-sign hand drawing
Mid-jump in front of the Instagram logo wall
My backyard shed studio
Monk Rest Coast tour poster
A white storefront with a red B sign and red balloons in the windows, Créativité Radical
Monk band poster: a seated figure holding a skull beneath a starburst
Checkered Vans on a skateboard at the edge of a concrete ledge
A trading-card style profile: Frank Bach, aka The Frontman
Arms up in a polar bear mask, wading into the sea
Creator Interviews slide on the big screen in an Instagram meeting room
Family selfie in the sun
Monk three-lens round sunglasses on concrete
Carrying a stack of pizza boxes in a pizzeria
My first DoorDash delivery
The Azilda flag flying against the sky
Skateboarding along a rail against a yellow wall
Tweet: how did we fumble remote work so badly (35M views)
Crumpled print: The quieter you become, the more you can hear
Dead City show flyer at Rabid Warehouse, with Monk on the bill
Poster by Gabe Ochoa
Framed print: The only way out is through, in warped type
A stop sign with an & BREATHE sticker
Orange Headspace office door on a white corrugated wall
Two Monk LPs, gold and black-and-white vinyl, in sun-and-moon sleeves
Holding my baby daughter on a video call
LinkedIn Baby 😂
Holding up a Frank Bach staff badge in front of a colourful geometric mural
Monk Dark Side of the Mind record sleeve

Expertise

From agencies and 0‑1 startups to unicorn scale-ups, big tech, and AI labs, I’ve built at every scale.

I bring an entrepreneurial spirit, and lead with mentorship and heart.

  • Product strategy

  • AI that feels human

  • Front-end engineering

  • Growth and monetization

  • Brand expressed in product

  • Design systems at scale

  • Mentoring designers

Testimonials

I had the pleasure of hiring and managing Frank, and he is truly a rare hybrid of product designer and artist.
Tin Kadoic, Design Director

Hey, I’m Frank

I'm a product designer with nearly 20 years of experience making products used by millions. I design AI products at Anthropic, and before that worked at Instagram, DoorDash, Headspace, and Red Bull.

I'm an entrepreneur at heart: I build side projects, grow communities, and chase new ideas. I believe good design can make a real difference.

More about me